The golden rules to successful digital marketing across Africa

Behind every successful business is a great team of digital marketers coming through with impeccable strategies. One of the major marketing strategies to help increase sales turnover in this decade is digital marketing.

Today, it is not enough in business to only advertise offline or physically without putting online marketing into consideration. 

Statistically, more than 3 billion people are active on social media worldwide which means, without doubts, the social media presence of brands have been considered valuable and profitable. 

Digital Marketing drastically changed the rules for businesses and brands regardless of the size. The approach and medium are ever-changing and dynamic but, there are successes acclimated with digital marketing guides and strategies across Africa known as certain golden rules.

  1. Never underestimate the power of quality content

Good and quality content could come in different forms such as Infographic, picture, video and so on. Evergreen is the perfect word to describe quality content because it never goes out of vogue and could also be repurposed over a period of time. Take your time to incorporate the creation of original content to distinct your brand in an excellent way.

  1. Know thy audience

Your target audience is a specific group of people or consumers with higher chances of buying your goods and using your services.

So, with over 3 billion users on social media, be rest assured that not everyone will be your audience.

Supersport is a renowned South-African television channel that broadcast sports-related news which is shown on Dstv and Gotv in many African countries and Nigeria inclusive. Supersport has a huge social media presence with more than 3 million followers across all social platforms such as Instagram, Twitter and so on giving the brand a huge engagement. 

The brand successfully emerged as one of the most African successful brands and the digital marketing team also expressed their excitement and described the success as a huge amount of effort that has gone into knowing and understanding their target audience.

  1. Know your USP

USP means “Unique Selling Proposition” or “Unique Selling Point”. It is the attribute that makes your services or brand more preferable than your competitions’. Never dismiss the chance of Communicating your Unique Selling Point clearly and effectively to your customers and potential Clients for further awareness and a higher conversion rate.

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