A sales team can either make or break your company. “Yes, they are that important“ As a founder, you should only look to build a sales team once you’ve played the role of a salesperson yourself. As a founder, no …

The evolution of business over the last decade in Africa has been nothing short of  impressive.  With the pandemic came the need for businesses to accelerate their digital transformation hence the adoption of modern tools, practices and increased importance of …

Behind every successful business is a great team of digital marketers coming through with impeccable strategies. One of the major marketing strategies to help increase sales turnover in this decade is digital marketing. Today, it is not enough in business …

Show me a successful business and, I will point you to their customer services.’ There’s a saying that goes “Customers are the lifeline of every business.”  To simply put it,  No customer = No business. Below are 3 simple ways …