Month: June 2021

What does it take to be a great digital sales agent in Africa

The evolution of business over the last decade in Africa has been nothing short of  impressive.  With the pandemic came the need for businesses to accelerate their digital transformation hence the adoption of modern tools, practices and increased importance of roles such as sales, data analytics, digital marketing, security and support.  Over the past 12 …

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The golden rules to successful digital marketing across Africa

Behind every successful business is a great team of digital marketers coming through with impeccable strategies. One of the major marketing strategies to help increase sales turnover in this decade is digital marketing. Today, it is not enough in business to only advertise offline or physically without putting online marketing into consideration.  Statistically, more than …

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